To win, the Eurosceptics must produce instead a positive vision of the alternative to the status quo, offering inspiration and reassurance in equal measure. They will need, as American campaigners put it, to "own the future".
More immediately, this autumn the various party conferences will most likely take place against a backdrop of the next stage of the single currency's meltdown. Yet the current Tory leadership seems completely incapable of seeing this moment as a great historical opportunity that is plainly there to be seized. This means that it is going to fall to others — to grassroots campaigners, sceptical Tory MPs, Labour's Eurosceptics and wealthy donors — to band together. Urgently, they have to begin constructing a referendum campaign coherent enough to win a battle which promises to be tougher than it looks.
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